top of page

Fintech Go-To-Market
Strategy that

Ignites Growth

We build fintech go-to-market strategies that work - grounded in how real teams operate, powered by proven methods, and tailored to your team’s strengths.

About UniFI Group

Get to know Holly, our Founder

Holly Glowaty is a serial entrepreneur and go-to-market strategist with over 13 years of experience building revenue-generating products, partnerships, and brands across fintech, payments, loyalty, and rewards.

A pioneer in closed-loop payments and a leading voice in redefining gift cards as revenue-driving branded currency, Holly has launched and scaled multiple ventures, including: Prizeout, the Flourish Conference & Media Network, K+H Connection, FinFoundHer and the Women in Incentives Network.

 

Her unique ability to fuse brand strategy, market readiness, and business development, (now formalized in her FuseLine approach), makes her a trusted partner to startups, financial institutions, and ecosystem builders alike.

Untitled design (10).png

We love Fintech.

This industry is built on partnership, and that’s what we love most about it.

 

No two fintechs are alike, and no two financial institutions are either. It takes expertise to cut through the noise and get to market quickly and efficiently.

That’s why we built our process and values around these truths. Explore our Fuseline process and add-on services below to see how we can work together to get your fintech to market, and your business generating revenue.

Our Consulting Process and Services

Our FuseLine process: five FusePoints that turn strategic insight into structured momentum.

01

Illumination

Shine a beam on your ideal audience. We clarify your ICP to reveal the market segments most primed for traction and trust.

02

Spotlight

Zoom in on influence. We identify and engage the decision-makers who actually move deals, not just personas (which we will create), but also real players.

03

Wire Up

Your CRM and sales process shouldn’t leak energy. We optimize your systems for clean, connected, scalable flow.

05

Power On-Boarding

Turn signed-on, into switched-on. We design onboarding that delivers clarity, speed, and a spark clients feel from day one.

04

Amplify

Your message doesn’t just land; it resonates. We elevate your positioning so you attract, convert, and lead.

spark (1).png
spark (1).png

Add-On Services

Looking for more?

Glowaty_Holly-025.jpg

Let's Work Together

bottom of page